Start with the Why. Then learn the How. The 4-Hour Workshop gives you a validated idea and the economic case to build it. The 8-Hour Workshop gives you the complete SpecForge™ specification to build it.
The 4-Hour Workshop is a prerequisite for the 8-Hour Workshop
Most founders jump straight into building before they've validated their idea or understood the economic opportunity. These two workshops are designed to fix that — in the right order.
The Great Economic Rotation explains why AI, entrepreneurship, and digital creation are the defining economic opportunity of this decade — and why right now is the moment to act.
Ideation without a framework produces vague concepts. The 4-Hour Workshop gives you a structured process to define your target user, validate demand, and lock in your three core features.
The 8-Hour Workshop takes your validated idea and turns it into a production-ready SpecForge™ specification — the exact blueprint your AI tools or a developer needs to build your app.
The 4-Hour Workshop is a required prerequisite for the 8-Hour Workshop. This ensures every 8-Hour participant arrives with a validated idea and the economic foundation — so the full day can focus entirely on specification and roadmap rather than re-doing ideation.
If you have a validated idea and want to attend both workshops on the same day, contact Bill directly to discuss the combined-day format.
Why AI, entrepreneurship, and digital creation represent the defining economic opportunity of this decade.
Surface, pressure-test, and validate your app idea against real market demand.
Define your specific target user and lock in your three core features.
Complete your App Idea Canvas and get direct feedback from Bill on your plan.
A completed App Idea Canvas — a validated, one-page ideation plan with your target user, problem statement, 3 core features, and business case. Ready to take into the 8-Hour Workshop or the Accelerator.
Workshop dates are announced throughout the year. Join the waitlist to receive early access and priority registration.
You have a validated idea, a defined target user, and a completed App Idea Canvas. You understand the economic opportunity and your MVP scope is locked.
Bring your App Idea Canvas into the full day. You will run it through the SpecForge™ framework, build a complete technical specification, and leave with a web app development roadmap.
Review your App Idea Canvas and define your one-sentence product definition using the SpecForge™ framework.
Document what your app does and where AI creates real value — before a line of code is written.
Lunch is included with the 8-Hour Workshop registration.
Define your data model, database schema, and the core systems that power your application.
Build your prioritized roadmap from MVP through Version 4. Generate your AI-ready build prompts. Live Q&A with Bill.
A complete, professional-grade SpecForge™ specification — database schema, API contracts, AI features, functional requirements, and a prioritized development roadmap from MVP through Version 4. Ready to hand to Lovable, Replit, or a developer.
Must have completed the 4-Hour Workshop to register. Join the waitlist and we will confirm your eligibility when dates are announced.
Every journey through Destination Launch begins here. Validate your idea, understand the economic opportunity, and leave with a plan — before committing to anything else.
No commitment · Waitlist only · Dates announced to waitlist members first